*,*:before,*:after{margin:0;padding:0;box-sizing:border-box}html{scroll-behavior:smooth}body{font-family:Open Sans,sans-serif;background:#fff;color:var(--slate);line-height:1.7;-webkit-font-smoothing:antialiased}:root{--navy: #070606;--navy-deep: #000000;--teal: #12D7EC;--teal-deep: #0E96A8;--teal-dark: #0FB8CC;--teal-light: #D4F7FA;--slate: #424E64;--slate-light: #7A8499;--gray-50: #FAFAFA;--gray-100: #F5F5F5;--gray-200: #E5E5E5;--white: #FFFFFF;--red: #DC2626;--red-light: #FEE2E2;--amber: #D97706;--gold: #CA8A04;--green: #059669;--urgent: #B91C1C;--urgent-bg: #FEF2F2}.container{max-width:1200px;margin:0 auto;padding:0 28px}h1,h2,h3,h4,h5{font-family:Montserrat,sans-serif;line-height:1.2;color:var(--navy)}a{color:var(--teal-deep);text-decoration:none}a:hover{color:var(--navy)}.eyebrow{display:inline-block;font-family:Montserrat,sans-serif;font-weight:700;font-size:11px;letter-spacing:1.5px;text-transform:uppercase;color:var(--teal-deep);margin-bottom:10px}.eyebrow.on-dark{color:var(--teal)}.eyebrow.red{color:var(--red)}.btn{display:inline-flex;align-items:center;gap:8px;font-family:Montserrat,sans-serif;font-weight:700;font-size:14px;padding:14px 28px;border-radius:6px;cursor:pointer;text-decoration:none;border:none;transition:all .15s ease}.btn-primary{background:var(--teal);color:var(--navy)}.btn-primary:hover{background:var(--teal-dark);color:var(--navy)}.btn-secondary{background:#fff;color:var(--navy);border:1.5px solid var(--navy)}.btn-secondary:hover{background:var(--gray-100);color:var(--navy)}.btn-ghost{background:transparent;color:#fff;border:1.5px solid rgba(255,255,255,.35)}.btn-ghost:hover{background:#ffffff14;color:#fff;border-color:#fff}.hero{background:var(--slate);padding:80px 0 96px}.hero-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:56px;align-items:center}.hero h1{font-size:44px;font-weight:800;color:#fff;margin-bottom:20px;line-height:1.15;letter-spacing:-.5px}.hero h1 .accent{color:var(--teal)}.hero .lead{font-size:17px;color:#ffffffd9;line-height:1.7;margin-bottom:28px;max-width:560px}.hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin-bottom:28px}.hero-meta{display:flex;gap:24px;flex-wrap:wrap;padding-top:22px;border-top:1px solid rgba(255,255,255,.18)}.hm-pill{font-size:12px;color:#ffffffc7;font-weight:600;display:flex;align-items:center;gap:7px}.hm-pill .dot{width:6px;height:6px;background:var(--teal);border-radius:50%}.price-card{background:#fff;border-radius:8px;padding:32px 28px;border:1px solid var(--gray-200)}.price-card.urgent{border:2px solid var(--urgent)}.price-card .pc-label{font-family:Montserrat,sans-serif;font-weight:700;font-size:11px;letter-spacing:1.5px;text-transform:uppercase;color:var(--urgent);margin-bottom:8px}.price-card .pc-amount{font-family:Montserrat,sans-serif;font-weight:900;font-size:40px;color:var(--navy);line-height:1;margin-bottom:4px;letter-spacing:-1px}.price-card .pc-terms{font-size:12px;color:var(--slate-light);margin-bottom:22px;line-height:1.5}.price-card .pc-promo.urgent{background:var(--urgent-bg);border:1px solid var(--urgent);border-radius:6px;padding:14px 16px;margin-bottom:22px}.price-card .pc-promo.urgent .pcp-tag{font-family:Montserrat,sans-serif;font-weight:800;font-size:10px;letter-spacing:1px;text-transform:uppercase;color:var(--urgent)}.price-card .pc-promo .pcp-headline{font-family:Montserrat,sans-serif;font-weight:800;font-size:15px;color:var(--navy);margin-top:4px;line-height:1.3}.price-card .pc-promo .pcp-sub{font-size:12px;color:var(--slate);margin-top:4px;line-height:1.5}.price-card .pc-bullets{list-style:none;margin-bottom:22px;padding:0}.price-card .pc-bullets li{padding:7px 0 7px 22px;position:relative;font-size:13px;color:var(--slate)}.price-card .pc-bullets li:before{content:"✓";position:absolute;left:0;top:7px;color:var(--urgent);font-weight:800}.price-card .pc-cta{display:block;text-align:center;padding:13px;background:var(--urgent);color:#fff;font-family:Montserrat,sans-serif;font-weight:800;font-size:14px;border-radius:6px;text-decoration:none;transition:all .15s;margin-bottom:10px}.price-card .pc-cta:hover{background:#991b1b;color:#fff}.price-card .pc-sub-link{display:block;text-align:center;font-size:11px;color:var(--slate-light);margin-top:2px;text-decoration:none;line-height:1.5}.price-card .pc-sub-link:hover{color:var(--teal-deep)}.section-head{text-align:center;margin-bottom:48px}.section-head h2{font-size:32px;font-weight:800;color:var(--navy);margin-bottom:12px}.section-head .lead{font-size:16px;color:var(--slate);max-width:760px;margin:0 auto;line-height:1.7}.lead-angles-section{padding:96px 0;background:#fff}.angles-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;max-width:1120px;margin:0 auto}.angle-card{background:var(--gray-50);border:1px solid var(--gray-200);border-radius:8px;padding:28px;transition:all .15s;position:relative}.angle-card.highlight{background:#fff;border:2px solid var(--urgent)}.angle-card:hover{transform:translateY(-2px);border-color:var(--urgent);box-shadow:0 6px 18px #0706060f}.angle-card .ac-num{font-family:JetBrains Mono,monospace;font-weight:800;font-size:13px;color:var(--urgent);letter-spacing:1.5px;margin-bottom:4px}.angle-card .ac-eyebrow{font-family:Montserrat,sans-serif;font-weight:800;font-size:10px;letter-spacing:1.5px;text-transform:uppercase;color:var(--slate-light);margin-bottom:8px}.angle-card h3{font-size:17px;font-weight:800;color:var(--navy);margin-bottom:12px;line-height:1.3}.angle-card p{font-size:13.5px;color:var(--slate);line-height:1.7}.angle-card p em{color:var(--navy);font-style:italic;font-weight:600}.audience-section{padding:96px 0;background:var(--gray-50)}.audience-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}.audience-card{background:#fff;border:1px solid var(--gray-200);border-radius:8px;padding:28px 22px;text-align:center;transition:all .15s}.audience-card:hover{border-color:var(--urgent);transform:translateY(-2px)}.audience-card .ac-icon{font-size:32px;margin-bottom:14px;display:block}.audience-card h3{font-size:14px;font-weight:800;color:var(--navy);margin-bottom:6px}.audience-card p{font-size:12px;color:var(--slate);line-height:1.55}.deliverable-section{padding:96px 0;background:#fff}.deliv-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;max-width:1080px;margin:0 auto}.deliv-card{background:var(--gray-50);border:1px solid var(--gray-200);border-radius:8px;padding:24px 26px;transition:all .15s}.deliv-card.highlight{background:#fff;border:2px solid var(--urgent)}.deliv-card:hover{border-color:var(--urgent);transform:translateY(-2px)}.deliv-card .num{font-family:JetBrains Mono,monospace;font-weight:700;font-size:12px;color:var(--urgent);margin-bottom:6px;letter-spacing:1px}.deliv-card h3{font-size:16px;font-weight:800;color:var(--navy);margin-bottom:8px}.deliv-card p{font-size:13px;color:var(--slate);line-height:1.7}.method-section{padding:96px 0;background:var(--gray-50)}.method-card{max-width:980px;margin:0 auto;background:#fff;border:1px solid var(--gray-200);border-radius:8px;padding:48px 56px}.method-card .mc-eyebrow{font-family:Montserrat,sans-serif;font-weight:700;font-size:11px;letter-spacing:1.5px;text-transform:uppercase;color:var(--teal-deep);margin-bottom:10px;text-align:center}.method-card h2{font-size:28px;font-weight:800;color:var(--navy);margin-bottom:14px;text-align:center}.method-card .mc-lead{font-size:15px;color:var(--slate);line-height:1.75;margin:0 auto 28px;max-width:680px;text-align:center}.method-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-bottom:24px}.method-step{background:var(--gray-50);border:1px solid var(--gray-200);border-radius:6px;padding:18px}.method-step .ms-num{font-family:JetBrains Mono,monospace;font-weight:700;font-size:12px;color:var(--urgent);margin-bottom:6px;letter-spacing:1px}.method-step h4{font-family:Montserrat,sans-serif;font-weight:800;font-size:14px;color:var(--navy);margin-bottom:6px}.method-step p{font-size:12px;color:var(--slate);line-height:1.65}.method-foot{font-size:14px;color:var(--slate);line-height:1.75;max-width:720px;margin:0 auto;text-align:center}.method-foot strong{color:var(--navy)}.method-cta{text-align:center;margin-top:28px}.why-section{padding:96px 0;background:var(--slate)}.why-section .section-head h2{color:#fff}.why-section .section-head .lead{color:#ffffffc7}.why-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;max-width:1080px;margin:0 auto}.why-card{background:#ffffff0d;border:1px solid rgba(255,255,255,.1);border-radius:8px;padding:32px 26px;text-align:center;transition:all .15s}.why-card:hover{background:#ffffff17;border-color:#12d7ec80}.why-card .wc-icon{font-size:34px;margin-bottom:16px;display:block}.why-card h3{font-size:16px;font-weight:800;color:var(--teal);margin-bottom:12px}.why-card p{font-size:13px;color:#ffffffc7;line-height:1.7}.process-section{padding:96px 0;background:var(--gray-50)}.process-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px;max-width:1080px;margin:0 auto}.process-card{background:#fff;border-radius:8px;border:1px solid var(--gray-200);padding:32px 30px;transition:all .15s}.process-card:hover{border-color:var(--urgent);transform:translateY(-2px)}.process-card .pc-tag{display:inline-block;font-family:Montserrat,sans-serif;font-weight:700;font-size:10px;letter-spacing:1.5px;text-transform:uppercase;padding:4px 12px;border-radius:3px;margin-bottom:14px;background:var(--gray-100);color:var(--slate)}.process-card.get .pc-tag{background:var(--red-light);color:var(--urgent)}.process-card h3{font-size:19px;font-weight:800;color:var(--navy);margin-bottom:16px}.process-card ol,.process-card ul{list-style:none;counter-reset:item;padding:0}.process-card ol li{padding:11px 0 11px 32px;position:relative;font-size:14px;color:var(--slate);line-height:1.6;border-bottom:1px solid var(--gray-100);counter-increment:item}.process-card ol li:last-child{border-bottom:none}.process-card ol li:before{content:counter(item);position:absolute;left:0;top:11px;width:22px;height:22px;border-radius:50%;background:var(--navy);color:#fff;font-family:Montserrat,sans-serif;font-weight:800;font-size:11px;display:flex;align-items:center;justify-content:center}.process-card ul li{padding:11px 0 11px 24px;position:relative;font-size:14px;color:var(--slate);line-height:1.6;border-bottom:1px solid var(--gray-100)}.process-card ul li:last-child{border-bottom:none}.process-card ul li:before{content:"→";position:absolute;left:0;top:11px;color:var(--urgent);font-weight:700}.process-card ul li strong{color:var(--navy)}.role-section{padding:96px 0;background:var(--slate)}.role-section .section-head h2{color:#fff}.role-section .section-head .lead{color:#ffffffc7}.role-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;max-width:1080px;margin:0 auto}.role-card{background:#ffffff0d;border:1px solid rgba(255,255,255,.1);border-radius:8px;padding:32px 28px;transition:all .15s}.role-card:hover{background:#ffffff17;border-color:#12d7ec80}.role-card .rc-icon{font-size:30px;margin-bottom:14px;display:block}.role-card h3{font-size:16px;font-weight:800;color:var(--teal);margin-bottom:10px}.role-card p{font-size:13px;color:#ffffffc7;line-height:1.75}.partner-section{padding:96px 0;background:#fff}.partner-card{max-width:1080px;margin:48px auto 0;background:var(--gray-50);border:1px solid var(--gray-200);border-radius:8px;overflow:hidden;display:grid;grid-template-columns:280px 1fr}.pc-photo{background:linear-gradient(135deg,var(--slate) 0%,#2F3A4D 100%);display:flex;align-items:center;justify-content:center;padding:40px 32px}.pc-avatar{width:120px;height:120px;border-radius:50%;background:var(--teal);color:var(--navy);display:flex;align-items:center;justify-content:center;font-size:48px;font-weight:800;border:4px solid rgba(255,255,255,.18)}.pc-body{padding:36px 40px}.pc-body .pc-eyebrow{font-family:Montserrat,sans-serif;font-weight:700;font-size:11px;letter-spacing:1.5px;text-transform:uppercase;color:var(--urgent);margin-bottom:6px}.pc-body h3{font-size:22px;font-weight:800;color:var(--navy);margin-bottom:18px}.pc-body p{font-size:14px;color:var(--slate);line-height:1.8;margin-bottom:14px}.pc-body p strong{color:var(--navy);font-weight:700}.pc-chips{display:flex;gap:8px;flex-wrap:wrap;margin-top:16px;padding-top:16px;border-top:1px solid var(--gray-200)}.pc-chip{background:#fff;border:1px solid var(--gray-200);border-radius:4px;padding:4px 10px;font-size:11px;font-weight:600;color:var(--slate);font-family:Montserrat,sans-serif}.pricing-section{padding:96px 0;background:var(--gray-50)}.pricing-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px;max-width:880px;margin:0 auto}.pricing-card{background:#fff;border-radius:8px;border:1px solid var(--gray-200);padding:36px 32px;transition:all .15s;position:relative}.pricing-card.featured{border-color:var(--urgent);border-width:2px}.pricing-card.featured:before{content:"Most Common · Urgent Path";position:absolute;top:-10px;left:24px;background:var(--urgent);color:#fff;font-family:Montserrat,sans-serif;font-weight:800;font-size:9px;letter-spacing:1px;text-transform:uppercase;padding:4px 10px;border-radius:3px}.pricing-card h3{font-size:17px;font-weight:800;color:var(--navy);margin-bottom:4px}.pricing-card .pc-tagline{font-size:12px;color:var(--slate-light);margin-bottom:18px}.pricing-card .price-amount{font-family:Montserrat,sans-serif;font-weight:900;font-size:44px;color:var(--navy);line-height:1;margin-bottom:4px}.pricing-card .price-terms{font-size:12px;color:var(--slate-light);margin-bottom:22px}.pricing-card ul{list-style:none;margin-bottom:22px;padding:0}.pricing-card ul li{padding:7px 0 7px 22px;position:relative;font-size:13px;color:var(--slate)}.pricing-card ul li:before{content:"✓";position:absolute;left:0;color:var(--urgent);font-weight:800}.pricing-foot{text-align:center;margin-top:28px;font-size:13px;color:var(--slate-light);max-width:720px;margin-left:auto;margin-right:auto}.excludes-section{padding:96px 0;background:#fff}.excludes-card{max-width:820px;margin:0 auto;background:var(--gray-50);border:1px solid var(--gray-200);border-radius:8px;padding:40px 44px}.excludes-card h3{font-size:20px;font-weight:800;color:var(--navy);margin-bottom:8px}.excludes-card p.intro{font-size:14px;color:var(--slate);margin-bottom:22px;line-height:1.7}.excludes-card ul{list-style:none;padding:0}.excludes-card ul li{padding:14px 0 14px 32px;position:relative;font-size:14px;color:var(--slate);line-height:1.7;border-bottom:1px solid var(--gray-200)}.excludes-card ul li:last-child{border-bottom:none}.excludes-card ul li:before{content:"✕";position:absolute;left:0;top:14px;width:22px;height:22px;border-radius:50%;background:var(--red-light);color:var(--red);display:flex;align-items:center;justify-content:center;font-size:11px;font-weight:800}.excludes-card ul li strong{color:var(--navy)}.excludes-card ul li a strong{color:var(--urgent)}.excludes-card ul li a:hover strong{color:var(--navy)}.faq-section{padding:96px 0;background:var(--gray-50)}.faq-list{max-width:820px;margin:0 auto}.faq-item{background:#fff;border:1px solid var(--gray-200);border-radius:8px;padding:24px 28px;margin-bottom:12px}.faq-item h4{font-size:15px;font-weight:800;color:var(--navy);margin-bottom:10px}.faq-item p{font-size:14px;color:var(--slate);line-height:1.75}.cta-section{padding:80px 0;background:#fff;border-top:1px solid var(--gray-200);border-bottom:1px solid var(--gray-200)}.cta-inner{max-width:880px;margin:0 auto;text-align:center}.cta-section h2{font-size:30px;font-weight:800;color:var(--navy);margin-bottom:14px}.cta-section p{font-size:16px;color:var(--slate);margin-bottom:28px;max-width:640px;margin-left:auto;margin-right:auto}.cta-actions{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}@media(max-width:980px){.hero-grid{grid-template-columns:1fr;gap:40px}.hero h1{font-size:32px}.audience-grid{grid-template-columns:repeat(2,1fr)}.process-grid,.angles-grid,.deliv-grid,.why-grid,.role-grid,.pricing-grid,.partner-card{grid-template-columns:1fr}.method-card{padding:36px 28px}.method-steps{grid-template-columns:1fr 1fr}.excludes-card{padding:32px 24px}.price-card .pc-amount{font-size:34px}}@media(max-width:600px){.audience-grid{grid-template-columns:1fr}.hero{padding:56px 0 64px}.lead-angles-section,.audience-section,.deliverable-section,.method-section,.why-section,.process-section,.role-section,.partner-section,.pricing-section,.excludes-section,.faq-section{padding:64px 0}}
